PAINTGUIDE

Unit London, November 2015

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Unit London is pleased to present Paintguide, an innovative collaborative exhibition of new works by 60 international artists working primarily with the medium of paint, as featured on the hugely successful Instagram account @Paintguide.

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Presenting a physical realisation of Henrik Uldalen’s @Paintguide Instagram feed which has been meticulously curated over the past year to promote the work of emerging international artists, the exhibition explores Instagram’s growing role within the art market, and more broadly the impact of social media in the democratisation of art. The digital era is changing the way in which individuals, artists and collectors engage with visual art; Paintguide will encourage viewers to reflect on how they interact with artworks through the modern phenomenon of Instagram. Paintguide will further underscore Instagram’s role in facilitating relationships between artists and collectors, but will ultimately underline the continued importance of viewing works in a gallery setting.

 

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